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Discussione: Sony vince l'E3 ogni anno

  1. #1
    Spettro L'avatar di DJsparco92
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    Predefinito Sony vince l'E3 ogni anno

    THE VERGE ci spiega il perchè

    Why Sony continues to win E3, year after year


    After two days of press conferences — in which video game publishers and developers appear before their fans, heads bent with hands raised presenting their fragile wares — it is customary to choose a winner of E3. Anyone may participate, but a definitive victor will be selected in no time by the winnowing of public opinion.

    Since 2013, with the reveal of the current generation of console hardware, Sony has tended to lay claim to the crown at E3. Its leadership capitalized shrewdly on Microsoft’s decision, early in the Xbox One’s lifecycle, to focus on hardware, media partnerships, and celebrity cameos. From the very start, Sony emphasized games.

    People who love games, unsurprisingly, felt catered to by Sony, and in return declared the console maker their champion. And so, like a prizefighter with a proven routine, Sony has focused on games every year since.[/B] [B]Remasters like last year’s Final Fantasy VII. Surprise games like this year’s Spider-Man. Beautifully rendered indie games, VR games, sequels and new properties. Whatever would please its base, Sony provided like a humble caveman lugging home mammoth after mammoth.


    This year was no different. Sony focused on games today; Microsoft didn’t.

    Microsoft delivered a grand vision of the future, both opening and closing its conference with announcements of new consoles: the former is a slimmer version of the current Xbox One, the latter is a more powerful evolution. But a slim new Xbox One is a strange thing to promote when the current Xbox One is being outsold by Sony’s PlayStation 4 by a margin of almost two to one.

    MICROSOFT'S EVENT FOCUSED ON HARDWARE AT THE BEGINNING AND END

    Once again, Microsoft offered a compelling event for those of us who enjoy the boardroom intrigue of the games industry as much as the games themselves. Though as someone who has seen our in-depth reports on game developers be dwarfed in readership by a 15-second teaser for Pokemon,I can assure Microsoft that its business plans are of little interest to average E3 viewers.

    The company’s decision to emphasize hardware — or anything else that isn’t pure gameplay — is strange, considering that last year the company finally released its grip on the electric wire. That event focused on a dense, albeit familiar slate of holiday game releases, and a smattering of imaginative indie titles. While that format still reverberated through this year’s presser, it was regularly interrupted by fascinating but ultimately technical announcements.


    Customizable controllers. PC connectivity. Online features. All of these features sound compelling to us at The Verge, and we analyzed them at length. But no amount of supplemental hardware options will compete, for the game lover, with new games[.

    The reason why is simple: the console is a means to an end, and that end is playing games. I’m excited to play games on a more powerful Xbox, but if I could just play games and not think about the hardware I would choose that option 11 times out of 10. Sony understands that, and it was especially apparent tonight, when the company opened with a reveal of a reboot for a beloved franchise, and ended with a protracted preview of a new franchise from one of the company’s oldest developers. And between that: games.

    A CONSOLE IS A MEANS TO AN END

    Sony took one brief moment to announce a release date for its PSVR, and even that felt like a volley for the spike of PSVR announcements that followed it. Before the show Sony actually confirmed its own plan for a new, updated console, but explained that the hardware wouldn’t make an appearance at E3. And there’s a reason why. Because to succeed at E3 isn't to explain the earthly stuff — buying hardware, saving money — but to sell dreams. Who knows if half Sony’s announced games will be good? Who knows if all of them will be released. I would bet against it!

    If there’s one similarity between E3 and the real world, it’s that people are more passionate about someone who gives them what they want, than a business-minded pragmatist that explains a strategy for the future. The difference here is Sony quite often delivers.

    Sony for president? At E3, it could happen. Then again, Microsoft shouldn't be counted out. Unlike an election, where one day decides history, Microsoft has 364 more opportunities to shift its pitch. It certainly has the experience. And if that doesn't work? There's always next year. We know what Sony will do.
    http://www.theverge.com/2016/6/14/11...ft-xbox-winner

  2. #2
    비비디 바비디 부~ L'avatar di love_guitar93
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    "La teoria della relatività è così romantica, ma è anche così triste..."
    "Sai, Nana, l'estate che tu desideravi con tutta te stessa e che quella volta non era ritornata, ora è qui. Io continuo ad aspettare, e continuerò, dovessero passare dieci, venti... cinquant'anni."


  3. #3
    Spettro L'avatar di ++luca++
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    The Verge chi?
    Il cross play è il male per i bimbi sony.

  4. #4
    6 Teraflops DATATI L'avatar di TheLeo
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    Si certo, vince ogni anno annunciando giochi su Kickstarter e giochi di cui non hanno nemmeno scelto il motore grafico



    NI MOTOR TIENE
    "Surface pro 4 is a tablet that will definitely replace your laptop, no question. But guess what bitches? We made a god damn laptop, a god tier laptop. But did we stop there? No, you idiot. That laptop? It's a fucking tablet too!
    Oh...and your phone's a computer!"

  5. #5
    Moderatore L'avatar di Predator96
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    FH3 e We Happy Few candidati al 90 IMHO.

  6. #6
    Spettro L'avatar di Gaisselick
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    [QUOTE=TheLeo;12533242]Si certo, vince ogni anno annunciando giochi su Kickstarter e giochi di cui non hanno nemmeno scelto il motore grafico



    NI MOTOR TIENE[/QUOTE

    Non volevo dirtelo, ma basta solamente Horizon Zero Dawn ad inizo 2017, ad asfaltare selvaggiamente tutta la line up Bozza, da qui ai prossimi anni...

  7. #7
    Spettro L'avatar di Wind
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    Citazione Messaggio inviato da TheLeo Visualizza messaggio
    Si certo, vince ogni anno annunciando giochi su Kickstarter e giochi di cui non hanno nemmeno scelto il motore grafico



    NI MOTOR TIENE
    No Man Sky e GT Sport me li sono sognati?
    E poi sarebbe bello affiancare un bel PC vicino ad Xbox One mi sembra piú corretto
    Che poi non serve annunciare la data per vincere l'E3 o è il nuovo metro di paragone?
    Ultima modifica di Wind : 18-06-2016 alle ore 02.40.08

  8. #8
    Spettro L'avatar di DJsparco92
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    anche Forbes ci spiega il perchè

    Why Sony And PlayStation Win E3 Every Year

    Another E3, another long list of stories about how Sony stole the show. While other companies certainly have had their moments, Sony continues to dominate the narrative this year, and it’s done this stretching back the past few years, in fact. Ever since this new console generation began, Sony seems to be consistently stealing the largest video game show of the year.

    Why exactly is that?

    There are a few reasons, some having to do with good decisions, others that are a bit more nefarious. Sony is a master of this sort of thing, and its rivals really need to be taking notes by this point. Here are a few of the reasons why Sony and the PlayStation brand continue to be so dominant at E3 year after year.

    They Know How to Put On a Show

    Sony has a sense of spectacle, which was probably best demonstrated by their use of the Bear McCreary orchestra this year, which introduced the new God of War, but continued to be a presence throughout the show. It was hard to watch that opening and not feel like you were witnessing something epic. The anticipation builds, the reveal delivers, and the entire production feels high quality from start to finish.

    They Understand Pacing

    This is a huge problem that nearly every other live E3 show runs into, but Sony has this aspect down. Sony is content to show game after game after game, leaving little room for lengthy speeches or awkward stage demos. They usually have an MC (a high-up PlayStation exec), and then only allow a handful of developers to give very brief introductions to their games. Mostly, it’s nothing but nonstop gameplay and trailers, with precious few breaks in the action. Their shows are usually some of the longest of the event, but they rarely feel like they drag.

    They Understand Messaging

    The most famous example of Sony understanding what consumers want is their 2013 E3 show where they absolutely destroyed Microsoft and the Xbox One, hitting their rival console in all the places that hurt. Their most devastating weapon? A thirty second video mocking Microsoft’s confusing game sharing policies, showing one person simply handing a game to another. “That’s how you share on PlayStation,” was the message. It’s one of the all-time great E3 moments.

    There probably wasn’t an equivalent to that this year, but again, we can still see it. Sony is on point with their messaging while their rivals aren’t. You have a PS4, you like your PS4, here are a bunch of awesome PS4 games. We also have PSVR coming out this fall, so here are more awesome games for that. You may have heard rumors about a new console, but we’ll talk about that when there’s more to share. Not so with Microsoft, who confusingly showed up to announce that they’ll now have three separate versions of the Xbox, the One, the One S and the Scorpio, making it unclear which, if any, consumers should buy. And then we have Nintendo, who showed off a very impressive Zelda game on a console that is actively dying, while refusing to talk about their new NX system which is supposed to be out in less than a year.

    They Cheat

    Huh? Yeah, well, I didn’t say every reason that Sony wins is a good one.

    What I mean by “cheat” is that a lot of the reason that Sony ends up with the “best reveals” of the year is because they’re more than comfortable showing off games that exist merely as concepts, or at best, titles that are going to be out years from now. The most famous of these is The Last Guardian, which may now actually come out seven years after its first unveiling, but we see it with other games as well. Everyone was excited to see Sony debut a new Hideo Kojima game, but we got exactly zero information about what it was, and when it was coming out. This isn’t to say Microsoft and Nintendo never show games that end up being delayed, but Sony really goes all out to show off games that are merely “in development” with not even a hint of a release date. I mean, look at this list from this year:

    All of these factors combine to allow Sony to consistently “win” E3, and so far, their competition has yet to catch on. Microsoft is still stumbling with this, as only they could announce the most powerful console in the history of time and still somehow make a mess of it. And Nintendo seems content to slowly back away from E3 until someday they don’t show up at all.

    So, Sony wins, again, and it’s really no surprise at this point.
    http://www.forbes.com/sites/insertco.../#7c2dede85811

  9. #9
    Spettro L'avatar di DJsparco92
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    anche il financial post ci spiega perchè

    How Sony won E3. Again

    Thanks to what has become an annual deluge of product leaks and pre-announcements, the Electronic Entertainment Exhibition (known as E3 to gamers) has precious little in the way of true shocks these days.

    Publishers like Ubisoft attempted to grab the spotlight a bit early by announcing their biggest games (in Ubisoft’s case, Watch Dogs 2) well before the show even started. And Microsoft’s big reveal Monday morning of two hardware upgrades – the Xbox One S, a slimmer version of the current Xbox One with native support for 4K video – and the Xbox One Scorpio, a more powerful console that still sits within the Xbox One “family” – was diminished by rampant pre-show rumours that were accompanied by accurate pictures and names.

    That’s why Sony’s press conference on Monday night was so refreshing.



    The Japanese video game giant pre-announced virtually nothing and managed to keep all of its secrets closely guarded, resulting in an event filled with surprises that put all others to shame. It even managed to elicit what sounded like authentic gasps of astonishment and awe from attendees – which are noticeably different in tone from the staff and partners who are paid to clap and whoop to generate a sense of excitement at these events.

    The conference started with a look at a game few suspected was in development, much less would be shown: a new God of War – simply called God of War – that looks to take the storied series in a fresh direction via what would appear to be a more open world design and deeply rejiggered combat and exploration.

    Some watchers probably thought that was going to be Sony’s big surprise for the show. If they did, they were wrong.

    What followed was a cavalcade of exciting and previously unknown software, including a dramatic apocalyptic adventure reminiscent of The Last of Us called Days Gone, a PlayStation-exclusive open world Spider-Man game from Insomniac Games, a brand new and very mysterious IP from industry legend Hideo Kojima called Death Stranding (starring The Walking Dead‘s Norman Reedus), and the phenomenally intense looking Resident Evil VII, which is set to come to PlayStation VR.

    Tucked between these new games were in-depth looks at several non-sequels about which we previously knew only precious little, such as the female-fronted sci-fi open world action game Horizon Zero Dawn, Quantic Dream’s Detroit: Becoming Human (which tantalized us with its seemingly vast array of interactive storytelling possibilities), and Fumito Ueda’s long awaited poetic adventure The Last Guardian, which elicited cheers when a release date – October 25th of this year – appeared on screen.

    (On a personal note, Sony seems to be the one publisher really pushing narrative- and character-driven single-player games, which in and of itself is cause for a guy like me to get pretty excited after watching a parade of executives at other conferences talk about the importance of multiplayer, arena, and cooperative play.)

    Beyond games, Sony seems to understand how to run a live show better than anyone else at E3. The event started off with a live orchestra performing original music for the new God of War, setting the mood for what was to come. The symphony continued to play throughout the conference, creating a sense of grandeur akin to an awards show – even when it was just playing a corporate rep on or off the stage.

    On the subject of which, there probably wasn’t much more than five or ten minutes of talking throughout the entire event. Games were the clear focus throughout. The show cut relentlessly from one trailer to the next, hardly ever stopping for anyone to lecture us on what we were seeing, and consequently generated a massive momentum that had watchers wondering what was coming next and how it could possibly top what we’d just seen.

    It was, as my live stream coverage partner Jonathan Ore astutely pointed out, a conference designed for gamers instead of partners and investors. Sony figured out what the public wanted to see and executed to near perfection.

    And they kept it short. Just 75 minutes. Ubisoft’s lazily paced conference, in contrast, ran nearly two hours and showed perhaps half as many games, only one of which – the extreme sports game Steep – was a true surprise.

    Long story short, Sony has handily won E3 for the third year in a row. Or at least E3 as it will be perceived by the millions of us not physically present at the Los Angeles Convention Center this week.

    We can now only wait and see whether other major E3 presenters will finally take a cue from Sony’s strategy – which is also clearly translating into fiscal success, if the company’s hardware and software sales this generation are any indication – or if they’ll continue to place a low priority on the power of surprise and the lasting psychological impact of putting on a great show.
    http://business.financialpost.com/fp..._lsa=4ce8-145c

  10. #10
    Spettro L'avatar di WhaTsUP
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    anche altri siti ci spiegheranno perchè, solo dopo aver ricevuto il bonifico da sony

  11. #11
    Spettro L'avatar di Danh24
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    Anche MS ci spiega il perchè:

    6Tf

  12. #12
    kingwal
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    Manca gamespot quella che tarocca i video Pc dei giochi per far apparire meglio la versione Ps4,ma si ha vinto anche se ha presentato roba senza data ,un gioco che esce finalmente dopo 10 anni e addirittura un trailer di un titolo che nemmeno ha il motore di gioco,ovvero vince come sempre mostrando fumo e se la roba più interessante é un gioco dei Guerrilla direi che state in unna botte di ferro.

  13. #13
    candido ardore L'avatar di kilokilo
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    Citazione Messaggio inviato da Danh24 Visualizza messaggio
    Anche MS ci spiega il perchè:

    6Tf


  14. #14
    Spettro L'avatar di Borgorosso F.C.
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    Considerando gli annunci, le line up e quello che poi sono stati i giochi alla prova del pad, mi stupisco che qualcuno dia ancora credito a MS. Ora che hanno annunciato Scorpio poi, ho il sentore che One godrà di ancora meno appeal.

  15. #15
    candido ardore L'avatar di kilokilo
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    Nintendo che l''ha messo sotto la coda a tutti con un gioco e senza farsi manco vedere in fiera e' da premiare, Sony seconda, Ms dietro tutti, patetici..... 1 gioco nuovo annunciato, tutte le demo che giravano su Voldemort, la morte delle esclusive, 2 console di cui una inutile, comunicazione pessima ed u-turn continui....

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